Swim in Your Size: The Long-Overdue Reckoning With Swimwear Fit and Who Gets Left Out
For too long, the swimwear industry has treated 'standard sizing' like a finish line rather than a starting point — and millions of shoppers have been paying the price in ill-fitting suits and bruised confidence. That's starting to change, but not fast enough. Here's where things stand, why it matters, and what you can actually do about it.